Our Vision

About us

REFLECT is a marketing and talent sourcing agency in the diversity and inclusion space. REFLECT was born out of our inherent curiosity to challenge, innovate and reshape the current media landscape.

Our journey began one day during Covid, when we asked our teams to look at the media and marketing industry to see what services were missing and what we could do to change this? One group delivered an impactful pitch - a diversity and inclusion marketing and talent sourcing agency. An agency finding and casting diverse and inclusive talent for brands and making marketing campaigns that are truly reflective of today's societal make up.

And just like that we were born – REFLECT: inclusive talent and marketing for a more inclusive media landscape.

Our Vision

REFLECT is committed to celebrating influencers who are currently not represented in today’s media and give them centre stage. We want diverse and inclusive talent to appear in all that we see, hear, read and share, so that everyone can see themselves reflected in the media.

We seek to work solely with brands and businesses who share our passion for diversifying the media and who are eager to ensure that D&I is built into their marketing campaigns and their brand ethos.

Our Values

INCLUSION
INCLUSION

Creating diverse marketing campaigns goes hand in hand in working with cohorts from diverse backgrounds and creating a workplace environment where diversity is embraced, and every employee feels valued, respected, and empowered to contribute to their fullest potential.

It is our mission to bring about change in the media industry and to ensure that media gives equal access and opportunities to all.

DIVERSITY
DIVERSITY

We champion individuality, pushing for equal representation of diverse groups in the media whilst celebrating differences with influencers, talent, our clients and our colleagues.

HONESTY
HONESTY

Everything we do is done with honesty coupled with the integrity of always doing the very best we can in whatever we do. We accept we may not always get it right. D&I is a tricky area, but we will always do our best, and course correct if we mess up. #bekind

ACCOUNTABILITY
ACCOUNTABILITY

We understand that we are accountable for everything we do, whether you work at, with or for REFLECT, we are all accountable for our actions.

Team Reflect

JACKIE BLAKEJACKIE BLAKEManaging Director, Reflect
NICKI MURPHYNICKI MURPHYGroup CEO, River Group
GAVIN LOVEGAVIN LOVEDirector, River Group & Reflect

Our Shadow Board

Our shadow board represents all walks of life. Individuals who have excelled on their chosen path, facing challenges, grappling with and overcoming adversity along the way. We are delighted they have agreed to join us and give their time on a voluntary basis.

MELANIE EUSEBEMELANIE EUSEBEAuthor, Entrepreneur and Founder of the Black British Business Awards
SOPHIE CARRIGILLSOPHIE CARRIGILLTeam GB Paralympic Women’s Wheelchair Basketball Athlete
KATIE PIPERKATIE PIPERFounder of The Katie Piper Foundation
MARK WEBBMARK WEBBHead of Communications at Shift.ms
RUSSELL AMERASEKERARUSSELL AMERASEKERAFounder at Pearls & Poison LLP
VICTORIA JENKINSVICTORIA JENKINSFounder & CEO of Unhidden Clothing, Disability Advocate, Speaker & Writer
PAULA JENKINSONPAULA JENKINSONClient Services Consultant
ANCELLA THOMAS-EVANSANCELLA THOMAS-EVANSSenior Brand & Marketing Professional